10:28 PM Vow to be Chic | |
Vow to be Chic Vow to be ChicWhat it is: A high-end designer-dress-rental service. Why it's cool: Wedding rentals are no longer just for men's tuxes. After her sixth stint as a bridesmaid, Vow to be Chic CEO Kelsey Doorey founded the company to save bridal parties money without compromising style. "[Bridesmaids] want to look great without spending a lot of money, especially on a dress that they know they'll only wear once," says director of marketing Ashley Ludgood. The site's newest feature, the Bridal Suite, allows bridal parties to chat and shop together online from the comfort of their homes. | |
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