10:08 PM  MeUndies | |
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 Online with headquarters in Culver City What it is: An online retail brand that makes underwear and other basic apparel. Why it's cool: The MeUndies family takes pride in creating and selling what they call the world's most comfortable underwear and basic apparel. The clothes are made from an all-natural fabric called Modal, which is extracted from beech tree and makes the underwear feel "twice as soft as cotton," according to outreach coordinator Greg Fass.  | |
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